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Premier Web Site Traffic Analysis


Frequently Asked Questions

In this section we will try to share the information we have gathered from others, and whose questions may help in solving your problems.

If you have questions that have not been covered here or any comments, suggestions or enhancements, please let us know.

Contact us at: support@webstatsgold.com
 
 
Why don't you show hourly traffic figures like I see on some other sites?
What is a Drop-out rate?
What is a Conversion Ratio?
How is the trend line computed?
Why don't you show sales dollars instead of just the number of sales?
Why do I have to enter a start and stop date for each category? Couldn't I just use one start/stop date for all groups?
When the previous period shows a zero value, and the current period shows something else, why does the percentage show 100%? Shouldn't it show infinity?
Can I use Web Stats Gold even if I am not selling products from my site?
I have a lot of pages on my site. How can I paste the HTML code into all of them?
I can't see any data after I log in.
I have installed the tracking code, but still don't see any data being collected. What's wrong?
   
Why don't you show hourly traffic figures like I see on some other sites?
 

Two reasons: One is that it is too short a time to give any meaningful information. It really takes a comparison of some time period against another, equal, time period to see results. Usually a couple of weeks to a month is sufficient to show real trends.

The second is that there is so much 'noise' in the charts. That is, the data jumps up and down so often that it is almost impossible to see any pattern. It is the patterns that reveal the progress of marketing efforts.

     
What is a Drop-out rate?
 

The Drop-Out rate is the difference between those visitors who started to make a purchase and those who actually complete the sale. It is surprising how many people start the purchasing process, then get frustrated over a too-complex form, asking for too much personal information or some other reason.

We report the Drop-out rate so that you can see just how effective your sales efforts are, where there might be problems and what might be done about them.

     
What is a Conversion Ratio?
 

The Conversion Ratio is the ratio between the number of people who visit your site and the number of people who actually buy your products. That is, how many visitors are 'converted' to customers. It is a measure of how good a job your web site does in closing the sale.

     
How is the trend line computed?
  The trend line is computed from the average in the previous period to the average in the current period. For example if you averaged 100 visitors a day in the previous period and 125 per day in the current period, you have an up-trend. The rate would be the percentage of increase. In this case a 25% increase.
     
Why don't you show sales dollars instead of just the number of sales?
  We would love to be able to do this, and in future we plan to, but it would require more integration into the financial realm than we wish to go at this point. We prefer to concentrate on providing the best web site statistical analysis we can for the near term.
   
Why do I have to enter a start and stop date for each category? Couldn't I just use one start/stop date for all groups?
 

We wrestled long and hard about this one, but in the end decided to go with the method we now use. First, it gave us an enormous amount of flexibility in being able to zoom in on a date range without affecting any of the other charts and pages you have already loaded.

Second, because some of the blocks of data to be examined can get very large in a hurry, it allows us to load data faster by only loading the necessary information for the block.

Once the data has been loaded, it is extremely fast to switch between views for closer analysis.

   
When the previous period shows a zero value, and the current period shows something else, why does the percentage show 100%? Shouldn't it be infinity?
  Yes, it should. But we found that it also made a very messy and irritating display. So we just converted it to 100%. Close enough.
   
Can I use Web Stats Gold even if I am not selling products from my site?
  Certainly. You can take advantage of the power of WSG just as any other site. If you do not set up the site to track sales, then this information will not be collected by WSG. In this case, you will not have the sales figures, but the other powerful tools are there to use.
   
I have hundreds of pages on my site. How can I paste the HTML code into all of them?
 

Hopefully, if you have more than a few pages to your web site, you are using a master template as a framework. In this case, simply paste the website tracking code into the master template and update all of the pages. You can then delete the code from any pages you dont want tracked.

If you are not using a template, WSG has now introduced a multi-page updater that will do this task for you in just seconds. See the Products page for details.

However, if you would rather leave the job to professionals, contact us. We can help install the code at very reasonable rates.

   
I can't see any data after I log in.
 

After you log in and see the summary page, you must select 'Load Data' to download the stats. This is so you can choose a time-frame to view. The default is a rolling 30 day period, but you may select some other time frame before loading the data.

Another benefit of this method is that you can zoom in or out on different time frames without affecting other reports.

   
I have installed the tracking code, but still don't see any data being collected. What's wrong?
 

Some sites that use SSI (Server Side Includes) may have trouble collecting data. This is because the server will include the tracking code, but the tracking code also contains an include, which the server will ignore.

To solve the problem, simply install the 'Secure Tracking' code included along with the standard code. This code contains the necessary code to begin gathering the website statistics.

   



 

 

 
   
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