Optimize Your Marketing Strategy Now!
Marketing and advertising have changed. Email has replaced surface mail. The internet
has replaced the newspaper. CDs have replaced radio, and even those are being replaced
by downloadable music. It is a constantly changing and evolving world. It is no
longer possible to be successful using 'traditional' marketing methods.
But a miserable 17% of companies are actively monitoring their marketing efforts!
Even fewer are actively testing, measuring and quantifying their efforts. The reasons
are usually lack of management experience in the internet or lack of resources dedicated
to improving their marketing efforts.
And yet your website is the cheapest way of reaching new markets!
It is extremely rare for management to understand the benefits and economics of
marketing metrics and how it can lead to expanded market reach and more customers
at reduced cost. Too much of the time they take the view that to boost revenue,
or just to maintain it, they need to fall back on the reliance of traditional media.
But that media no longer exists! The result of this is that growth stagnates and
profits fall. We need to convince them otherwise with case studies and, where appropriate,
with results-driven campaigns
But to show the results, we must test, measure and modify constantly to drive more
traffic to the site and convert that traffic to sales. To do this we need operational
metrics.
These metrics focus on improving the efficiency of your organization. Typical marketing
metrics in this stage include cost per lead, lead aging, leads per sales rep, and
campaign payback. The goal is to squeeze out any inefficiency. However, marketing
efficiency alone will not make a company successful. What really boosts performance
is how well your marketing identifies product opportunities, positions these products,
builds market share compared the competition, and fosters customer loyalty. Performance
outweighs efficiency every time.
Studies indicate that only about one in four marketers measure marketing's impact
on the business and nearly two-thirds of marketing plans do not even include marketing metrics!
Forrester Research, Marketing Management Analytics, and the Association of National
Advertisers conducted an online survey to find out how marketing professionals leverage
marketing analytics. Some 50% of the respondents indicated that measurement remains
the hardest part of marketing and 51% are dissatisfied with how they measure marketing
ROI. Yet nearly all of the respondents realize that measuring marketing is important
and influences senior management's confidence in Marketing personnel and programs
At Web Stats Gold, we use a holostic approach to measuring your marketing success.
Rather than optimize web pages, we optimize your marketing strategy. We examine
many factors about your company, its goals and current strategies. We then build
a team of experts in your industry who will add new energy to your marketing team,
driving new business your way and increasing sales and conversions.
We can help your marketing staff, or we can BE your marketing staff.
We will help you :
- Increase your marketing ROI
- Justify marketing spend
- Reach new markets
- Increase conversions
- Reduce cost per lead
- Enhance your online presence
- Postion your products
Our guarantee: If we don’t reach our agreed goals, we will work for free
until we do!
Use the form below to get started today.
Let Us Help You Increase Your
Marketing Effectiveness
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